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3 ways to keep your young workers motivated >> CBS News

To meet the desires of younger employees who want more learning opportunities, structure your culture around promoting outside training and internal mentorship, Robert Hosking says. “If you’ve got somebody on your team who you know wants more, give them more,” he advises.

Customer Behavior – Gen-Y Won’t Buy Without User-Generated Input >> MarketingProfs

With a population of roughly 75 million, or 25% of the total US population, Gen Y (born 1977-1994) is estimated to be the largest consumer group in US history, according to McKinsey. Gen-Y’s annual spending power, which already exceeds $200 billion, is expected to eclipse Boomers’ by 2017.

This article looks at key findings from the study titled “Talking to Strangers: Millennials Trust People over Brands,” by Bazaarvoice.

How to manage the 3 generations of women in today’s workforce >> Small Business Trends

The key to helping your women achieve to their full potential at work is to understand where they are coming from, Rieva Lesonsky writes. Different age groups of women face different challenges — Generation X women and baby boomers tend to have more familial responsibilities than younger women do. Offering your employees flexible working conditions can help them to handle the challenges they face, she writes.

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