Bite-Sized Insights from Blogwell 2012 {part 1}
On Tuesday, 300+ socialmediaites joined together at Blogwell to listen, learn and interact with representatives from 8 Large Brands on real results from their use of social media from a brand perspective. Aside from some technical issues with wifi, I’d say overall the day was a huge success, not only for the presenters but also the participants.
I happen to be of generation multitask, so I was live-tweeting as quickly as possible during each session. I’ve heard concerns from generation singletasker that tweeting while attending a conference makes you miss the message, I believe the opposite. I think knowing that I’m planning on tweeting (to 11,000 people) about what’s being said over the microphone, requires me to listen with intent. I’m filtering my listening for that one sentence (140 character), important take away. Following along with the twitter hashtag for #blogwell, allows me to see what bullet points my fellow audience members found important. Also, since there were two sessions running simultaneously, I was able to eavesdrop on the other sessions via twitter.
And so, according to the people of twitter, here are the key take-aways from the first BlogWell in Dallas.
Great welcome gift at Blogwell Dallas 2012! #blogwell @socialmediaorg@ Old Red Museum instagr.am/p/kRSAt/
— Tony Edwards (@tonyfancorps) January 24, 2012
AT&T: Blair Klein, Executive Director, Emerging Communications
Learn how AT&T brought social media inside the firewall to create powerful business results.
AT&T est $80M productivity increase over 5 yr by improving find ability across enterprise #Blogwell @bklein34
— Sean M McDonald (@iamseanmcdonald) January 24, 2012
Saying "older" employees won't use internal social business tools is a myth. What they really want is understanding and guidance #blogwell
— Kevin Huston (@KevinAHuston) January 24, 2012
The AT&T internal social tool has awarded 561,000+ badges to employees. #blogwell
— Colin Burns (@TheCBurns) January 24, 2012
The sign of a healthy community is one that is self-policing, when your members help each other out. #Blogwell
— Alyssa G (@agardina) January 24, 2012
Favorite #blogwell case presented by AT&T on leveraging internal #socmed to connect and collaborate
— Cheryl Ann Borne (@CherylAnnBorne) January 26, 2012
Texas Instruments: Amplify Your Sales Teams with Communities, presented by Aimee Kolnaskas & Forrest Lymburner
Rule 1: make it part of and not extra or additional... Esp when it comes to sales.. Ain't that the truth! #blogwell
— Liz Monroe McCormick (@mulizard) January 24, 2012
Integration into existing processes is key. You can't just layer new tasks for employees to do. #Blogwell
— Alyssa G (@agardina) January 24, 2012
#blogwell "If you build it, they will come...does NOT work." Must use active community rewards. @texasinstruments #cmgrchat
— Eric Swayne (@eswayne) January 24, 2012
Interesting @TXInstruments rewards their field employees who are brand advocates/early adopters through physical & virtual rewards #blogwell
— Cameron Gawley (@cgawley) January 24, 2012
Globalization does not equal translation. You have to understand how social is set up in each country. @txinstruments #blogwell
— Catherine K. Nodurft (@catherinekaram) January 24, 2012
Coldwell Banker Real Estate: Using Video to Change the Real Estate World, presented by David Siroty
@dsiroty on the main stage at #Blogwell. twitter.com/coldwellbnkr/s…
— Coldwell Banker (@coldwellbnkr) January 24, 2012
Video sells $100k and $100m houses alike. Make. Video. #blogwell @coldwellbnkr
— Colin Burns (@TheCBurns) January 24, 2012
Love that Coldwell Banker trusts their realtors and lets them self police their YouTube channel. #blogwell
— Vanessa Sain-Dieguez (@VSDieguez) January 24, 2012
Shell: Crossroads: Integrating the Social, Mobile, and Marketing Worlds, presented by Maria Amezaga
Expect a social media campaign will generate positive and negative comments, be prepared for both @Shell #BlogWell
— dfwsem (@dfwsem) January 24, 2012
3 goal at Shell app launch: 1. sharability IN app 2. leverage social to distribute 3. aid promotion/ads to support promotion. #blogwell
— elysa ellis (@elysa) January 24, 2012
Social Media Ethics Briefing: Staying Out of Trouble, presented by Andy Sernovitz
10 magic words: "I work at _______ and this is my personal opinion." #BlogWell helping us with #disclosure tactics on social media.
— Alex Brown (@The_AlexBrown) January 24, 2012
Raise the Standards [of Social Media Ethics] Save your brand, save your reputation, save your job! #blogwell
— Tony Edwards (@tonyfancorps) January 24, 2012
If you hire an agency, your organization is responsible for any social media they do on your behalf. #blogwell @SocialMediaOrg
— renaypicard (@renaypicard) January 24, 2012
“@jasonsarnold: Biggest risk for companies running into ethical issues comes from a failure to properly train employees. #BlogWell”
— Cameron Gawley (@cgawley) January 24, 2012
Three guides for safe social media outreach #blogwell twitter.com/elysa/status/1…
— elysa ellis (@elysa) January 24, 2012
Lesson 3: there will be increased attention paid to social media disclosure in 2012. Have you written your social media policy? #BlogWell
— Alex Brown (@The_AlexBrown) January 24, 2012
Sidebar: With any conference, the conversations in the hallways (and after the sessions end) also add to the overall story.
Since I had a ton of people at #Blogwell yesterday ask me where I got my Twitter handle necklace: bit.ly/uwiXo (@thehippest ROCKS)
— Lauren Fernandez (@cubanalaf) January 25, 2012
{part 2 with highlights from United Airlines, Northwestern Mutual, AMD, and Level 3 will be posted Wednesday}
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Check out what others are saying...[…] Embeddable Tweets >> Twitter Blog Earlier this month, Twitter added the ability to be embed tweets directly into your web page or blog post. You can see an example of this on our blog post here on RedUrban about Blogwell. […]