Bite-Sized Insights from Blogwell 2012 {part 1}

On Tuesday, 300+ socialmediaites joined together at Blogwell to listen, learn and interact with representatives from 8 Large Brands on real results from their use of social media from a brand perspective. Aside from some technical issues with wifi, I’d say overall the day was a huge success, not only for the presenters but also the participants.

I happen to be of generation multitask, so I was live-tweeting as quickly as possible during each session. I’ve heard concerns from generation singletasker that tweeting while attending a conference makes you miss the message, I believe the opposite. I think knowing that I’m planning on tweeting (to 11,000 people) about what’s being said over the microphone, requires me to listen with intent. I’m filtering my listening for that one sentence (140 character), important take away. Following along with the twitter hashtag for #blogwell, allows me to see what bullet points my fellow audience members found important. Also, since there were two sessions running simultaneously, I was able to eavesdrop on the other sessions via twitter.

And so, according to the people of twitter, here are the key take-aways from the first BlogWell in Dallas.

AT&T: Blair Klein, Executive Director, Emerging Communications
Learn how AT&T brought social media inside the firewall to create powerful business results.




Texas Instruments: Amplify Your Sales Teams with Communities, presented by Aimee Kolnaskas & Forrest Lymburner





Coldwell Banker Real Estate: Using Video to Change the Real Estate World, presented by David Siroty



Shell: Crossroads: Integrating the Social, Mobile, and Marketing Worlds, presented by Maria Amezaga


Social Media Ethics Briefing: Staying Out of Trouble, presented by Andy Sernovitz






Sidebar: With any conference, the conversations in the hallways (and after the sessions end) also add to the overall story.

{part 2 with highlights from United Airlines, Northwestern Mutual, AMD, and Level 3 will be posted Wednesday}

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  1. […] Embeddable Tweets >> Twitter Blog Earlier this month, Twitter added the ability to be embed tweets directly into your web page or blog post. You can see an example of this on our blog post here on RedUrban about Blogwell. […]



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