Bite-Sized Insights from #Blogwell 2012 {part 2}
As promised here is part 2 of the tweetable moments from BlogWell in Dallas. Part 1 can be found here.
United Airlines: Let’s Chat, presented by Lora O’Riordan
Tweet chat as a way to kick off the united continental merger after starting over... Great strategy #blogwell #unitedplanechat
— Liz Monroe McCormick (@mulizard) January 24, 2012
Lesson 4: merging two handles? Try starting at zero with a new "@united" handle #twitterpun #BlogWell
— Alex Brown (@The_AlexBrown) January 24, 2012
It's amazing how powerful an engaging/exciting user can be to interest someone in a new brand/experience. Passion wks! @united #blogwell
— Brenda's Cheesecakes (@cheesecakegirl) January 24, 2012
“@catherinekaram: Interesting presentation from @united, best session of the day at #blogwell!” going well so far, very informative!
— Alex Brown (@The_AlexBrown) January 24, 2012
Northwestern Mutual: The Search for Engagement and Results, presented by Neal Linkon
Court is now in session with the Neal Linkon, Asst. Director of Interactive Marketing for Northwestern Mutual #BlogWell twitter.com/jasonsarnold/s…
— Jason Arnold (@jasonsarnold) January 24, 2012
Northwestern Mutual at #blogwell. Using Like gates on FB proved to be successful with the correct parameters. 3x number of fans.
— renaypicard (@renaypicard) January 24, 2012
AMD: Contesting to Drive Awareness, Advocacy, and Revenue, presented by Jon Peters
#blogwell Great presentation from @jonrpeters from @amdchannel on how they continue to engage their consumers and the gaming world.
— Tony Edwards (@tonyfancorps) January 24, 2012
AMD Battlefield 3 Stats #blogwell@ Old Red Museum instagr.am/p/kUhAu/
— Tony Edwards (@tonyfancorps) January 24, 2012
#blogwell Great idea from AMD - when your FB app posts to user's wall, set it to default to Public.
— Eric Swayne (@eswayne) January 24, 2012
Lesson 7: Find employees in your company that embody your brand's tone and are willing to create content #BlogWell. Follow up w/them weekly!
— Alex Brown (@The_AlexBrown) January 24, 2012
Level 3: How We Took the "Blah" Out of "Corporate Blogging", presented by Ben Bacon
To take the blah out of corp blogging avoid feature-speak aka adjective vomit via @benjaminbacon #blogwell
— Liz Marx (@liz_marx) January 24, 2012
Find your company's storytellers, not titles @level3 #blogwell
— Catherine K. Nodurft (@catherinekaram) January 24, 2012
Sidebar: With any conference, the conversations in the hallways (and after the sessions end) also add to the overall story.
#blogwell was outstanding yesterday, I can't believe how much I learned, loved the presentations, format and flow, well done!
— Kymberlaine Banks (@kymberlaine) January 25, 2012
@DevonEyer my head still hurts from all the insights. The real work aka applying the learnings begins now #blogwell
— Aneta Hall (@anetah) January 26, 2012
Socialmedia.org also used Storify to pull together tweets from the whole day:
[View the story “BlogWell Dallas” on Storify]
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